Claude for commerce

Win the sprint to holiday season this year

Claude helps retail, travel, telecom, and entertainment companies build and deploy consumer and merchant AI agents in your app, connected to your systems, in weeks.

How commerce companies use Claude in agents

8 live demos

Consumer agent01 / 08

Budget to basket in one conversation

Retail and marketplace consumer demo preview

Retail and marketplace

A shopper asks for a home office setup for under $800. Your agent searches the catalog, weighs the trade-offs, and builds the cart. It remembers details like a small apartment with no storage for next time.

Holiday revenue this year, not next

Speed up production with an easy setup. Fork the repo to choose your agent type, industry, and how to build. Go live before code freeze to capture this year's holiday traffic in weeks.

Bigger baskets on your storefront

Shoppers get help finding, comparing, and deciding inside your app, then check out without going to a marketplace or third-party assistant. Your relationships stay yours.

More GMV per seller, with the team you have

One merchant agent covers the ground that used to take a few operators: catching price drift, keeping your catalog current, or drafting promotions. Sellers grow revenue, not the team.

Enterprise safety on every token

Safety patterns running today's largest commerce agents are built in: pricing and availability accuracy, cart and refund authority limits, and escalation to a human.

An open blueprint for commerce agents on Claude

Our best practices from commerce teams in one forkable repo: two agents, four vertical implementations, and a Claude Code plugin to wire it to your own catalog.

The same architecture, tools, and setup with an intuitive presentation layer for customer-facing and internal agents. Pick the skills you need, tuned to your industry.

Consumer agents

Embed a conversational layer in your app to help customers move from intent to your cart.


Skills

  • Catalog search and discovery
  • Planning and shopping lists
  • Cart actions and checkout
  • Customer care
  • Personalization and memory

Merchant agents

Run store operations through internal agents so merchants can question performance.


Skills

  • Sales analytics and insights
  • Catalog and inventory management
  • Promotions
  • Campaign management
  • Personalization and memory

Flexible ways to build your commerce agent, fitted to the way you work. The repository comes with reference implementations for building each agent using Claude’s frameworks.

Messages API

Direct model access for full control over your agent loop.

Claude Agent SDK

The same agent loop and tools that power Claude Code, in Python or TypeScript, for teams that want to build the harness themselves.

Claude Managed Agents

Build production agents with a composable suite of APIs, without managing infrastructure.

Claude Code plugin

Use the plugin to take the blueprint and your chosen reference implementation and start building in Claude Code. Available in the repo.

About the offering

It's an open reference implementation, not a supported product. You fork the repository and own what you build from it. Anthropic doesn't maintain it or accept contributions, and there's no service level agreement on the reference code itself.

No. Claude is your intelligence layer, not a storefront or checkout. We're not interested in owning catalogs, supply chain, or the last mile, and there's no advertising or paid placement of Claude in any agent you build. Your relationships stays yours.

The four reference implementations are starting points. Retail, travel, telecom, and entertainment ship with the repository, and the agent pattern isn't limited to any of them.

No. The setup flow walks through where the agents run, which systems they connect to, and which workflows you want to change. Start with the skills that match your surface and leave the rest.

Fork it, run it, and ask Claude Code to make it yours.

Build commerce agents with Claude | Claude by Anthropic